Handmade Marketing was delighted to be chosen by R Collard Ltd, the respected demolition, waste management and remediation company, to manage their marketing communications campaign from April this year. Specific requirements from the new client were to raise awareness within the trade media, develop their newsletter, create an active social media presence and manage events.

Five months in, Handmade has already worked with R Collard on one major event to launch their new wash plant ensuring that relevant journalists and key industry guests attended and that trade and local press coverage was maximised. Trade magazines covering the event included MRW, Demolition News, Lets Recycle and Aggregates Business. Following on from the event a number of feature articles have been secured in key industry titles such as Concrete and MRW.

The monthly newsletter has been redesigned and is now distributed to a growing list of subscribers with new stories being regularly posted on the website. The R Collard social media presence is actively managed and is developing a targeted list of followers.