Case Study
KKB Group
Based in Rochester, Kent, the KKB Group specialises in providing niche services to the regeneration sector. Established in 2000 the company providing practical solutions for the development of brownfield sites, from surveying to land remediation, waste recycling and plant hire that increase the value and environmental performance of the regeneration process.
SECTOR:
Remediation/Recycling
THE BRIEF:
KKB wished to introduce its remediation services to new clients in the regeneration sector. They contacted Handmade Marketing requesting an integrated marketing strategy which would, enable them to meet new prospective clients.
THE SOLUTION:
Following a thorough investigation into the company and its niche remediation services we identified a number of innovative, added-value offerings that would interest prospective buyers. We recommended that we focus on the cost savings and environmental benefits of the service they provide as a way of educating new contacts and introducing them to KKB in the process. We suggested that this would be best presented as a free 30-minute seminar which could be offered to prospects to contribute to their continued professional development (CPD). Condensing the presentation’s duration would also allow then to deliver it at breakfast/lunchtimes to minimise disruption to client’s schedules and encourage up-take. Handmade prepared a script, slideshow presentation, hand-out material for the presentation which was entitled “Remediation vs Dig & Dump”. It describes the circumstances, methodology and relative merits of the two techniques for decontaminating Brownfield land. Topics covered include: Introduction to brownfield development, remediation techniques and a recent case study which is deconstructed to Our technical experts worked closely with KKB’s Operations Director, Andy Shaw to research a recent case study and deconstruct it to explain and calculate the cost savings and environmental benefits that were achieved. We prepared calculations for the carbon footprint and costs involved to give the presentation added significance for attendees. We also managed the promotional campaign – devising and circulating a promotional email to contractors, architects, surveyors and developers.
THE RESULT:
So far the presentation has enabled KKB to introduce themselves to two demolition companies, an architects firm and a major contractor in East Anglia. Consequently Handmade were retained to re-develop KKB’s website, re-design the company’s remediation brochure and prepare content for a number of tenders.