Case Study
Gill-Basi
Gill-Basi JV is a company set-up in 2013 to introduce the services of the Gill and KKB Groups to the Australian market. The two UK-based construction services organisations are exporting specialist services such as plant sales and hire, recycling and remediation to the construction and civil engineering sectors in Australia.
SECTOR:
Civil Engineering
THE BRIEF:
Gill-Basi approached Handmade Marketing to devise and produce promotional media to help raise awareness of the new company amongst prospective buyers and clients in Australia. Specifically we were commissioned to deliver a website, a corporate video and two technical videos explaining their tarmac recycling and remediation services.
THE SOLUTION:
Our experts worked closely with the technical departments at GILL and KKB to research their credentials and the major features/benefits to incorporate into the key messages that the website and videos should promote. This involved liaising with their partners in Australia to understand the key issues that are important to buyers in this new territory. Armed with this information our creative department set-about generating scripts for the videos and content for the website which was submitted to the client for approval. This gave us the blueprint to then gather the illustrative content required. We hired a video film production company (Django) to produce the corporate films.
THE RESULT:
Our Account Manager accompanied the cameramen on-site to capture film of their various operations in the UK including the tarmac recycling and remediation techniques in action at sites throughout the South East. Where moving images could not be obtained we supplemented these with still photography obtained from their archives and library stocks.
Handmade Marketing was involved in the post-production phase providing first stage proofing of edits. A voice-over commentary and music were added to complete the videos which were uploaded to a youtube channel (URL) and integrated into the website www.gill-basi.com which went live. Finally the content and imagery generated for these media was used to prepare a 4-page overview brochure to be used by Gill-Basi’s Sydney-based sales team.